Creating and executing an effective business strategy is essential for any business leader. Equally important is an understanding of how the marketing, sales, production and financial considerations come together in order for the strategy to be effective.
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Description
Understanding why a business exists is essential to the development of an appropriate strategic approach for the business. What are the business’s aspirations? What do we believe? How should we position ourselves in the market and what are the essential ingredients that will enable us to be successful?
Our combination of leader lead learning and a team based interactive business simulation will enable participants to build a deeper understanding of the ways in which our best laid plans need to be constantly re-evaluated, in light of the competitive field we are playing in, and current results.
Prerequisites
This program is aimed at people in Senior Management roles that have had responsibility for a business segment, and Managers with aspirations to achieve a Senior Manager role and ultimately an executive position.